Reference

AWS ↔ Azure ↔ sovereign service map

The same capability on each platform, row by row. Every playbook is built from these, so pick the platform you already run.

Note

UK regions: AWS Europe (London), eu-west-2; Azure UK South and UK West. Not every model or AI feature is offered in every UK region, so check before you design around one.

Note

Renamed: Azure AI Foundry is now Microsoft Foundry, and Azure AI Services are now Foundry Tools (for example, Azure Speech in Foundry Tools). Document Intelligence is part of Azure Content Understanding.

Note

Closed to new AWS customers on 30 July 2026: the original Bedrock Agents (now Agents Classic), Amazon Kendra, Amazon A2I, SageMaker Ground Truth, Model Monitor and Clarify. Existing users keep access.

Other clouds

On Google Cloud? The same patterns apply. The service names change; the lanes, the controls and the delivery plan don't. Ask me.

Capability by capability

Checked on 9 November 2026. Cloud product names change often; check before you commit.

22 capabilities, grouped by layer

Equivalent services on AWS, Azure and a sovereign or on-prem stack
CapabilityAWSAzureSovereign / on-premUsed in
Models and AI
Foundation modelsBoth clouds offer a choice of models, including Claude. Check each model is offered in your UK region.Amazon BedrockMicrosoft Foundry (formerly Azure AI Foundry)Open-weight models served with vLLM on your own GPUs, or IONOS AI Model Hub
79 playbooks
AgentsThe original Bedrock Agents (now Agents Classic) closed to new customers on 30 July 2026.Amazon Bedrock AgentCoreFoundry Agent ServiceAn open-source agent framework (e.g. LangGraph) on Kubernetes
76 playbooks
Retrieval and searchAmazon Kendra closed to new customers on 30 July 2026.Bedrock Knowledge Bases, Amazon OpenSearch ServiceFoundry IQ (built on Azure AI Search)OpenSearch, or PostgreSQL with pgvector
60 playbooks
Document AIIn London, Bedrock Data Automation processes requests in London only (AWS documentation, checked 9 November 2026).Amazon Textract, Bedrock Data AutomationAzure Content Understanding (includes Document Intelligence)Open-source parsing (e.g. Docling) plus an open-weight vision model
40 playbooks
SpeechSpeech-to-speech models are newer and not offered in every UK region yet.Amazon Transcribe, Amazon PollyAzure Speech in Foundry ToolsOpen-weight speech models (e.g. Whisper)
12 playbooks
VisionAzure Vision Image Analysis and Custom Vision retire on 25 September 2028. Lookout for Vision has ended.Multimodal models on Bedrock, Bedrock Data Automation, Amazon RekognitionMultimodal models in Microsoft Foundry, Azure Content UnderstandingOpen-weight vision-language models
6 playbooks
Custom MLSageMaker Model Monitor, Clarify and Ground Truth closed to new customers on 30 July 2026.Amazon SageMaker AIAzure Machine LearningMLflow and Kubeflow on Kubernetes
35 playbooks
Integration and orchestration
WorkflowAWS Step FunctionsLogic Apps, Durable FunctionsTemporal, or n8n
80 playbooks
Events and queuesAmazon EventBridge, SQS, SNSEvent Grid, Service BusApache Kafka, RabbitMQ
77 playbooks
StreamingAmazon Kinesis Data Streams, Amazon MSKEvent HubsApache Kafka
12 playbooks
API layerIf you already run an integration platform, reuse it.Amazon API GatewayAzure API ManagementKong, or your existing API gateway
75 playbooks
Serverless functions and toolsAgent tools are usually small functions like these.AWS LambdaAzure FunctionsKnative or OpenFaaS on Kubernetes
25 playbooks
Containers and KubernetesAmazon EKS, Amazon ECSAKS, Azure Container AppsKubernetes on-prem (e.g. OpenShift, Rancher), or IONOS Managed Kubernetes
16 playbooks
Data
Object and file storageAmazon S3 (with Object Lock for evidence)Blob Storage (with immutable storage)Ceph, or IONOS S3 Object Storage
66 playbooks
Data lake and warehouseNew Azure analytics work usually starts in Microsoft Fabric.Amazon S3, AWS Glue, Amazon Redshift, Amazon AthenaAzure Data Lake Storage, Microsoft FabricCeph or IONOS S3 Object Storage; PostgreSQL or your existing warehouse
25 playbooks
Security and governance
GuardrailsFoundry guardrails use Azure AI Content Safety to detect harmful content and prompt attacks.Bedrock GuardrailsFoundry guardrails (Azure AI Content Safety)Open-source guardrails (e.g. NeMo Guardrails, Llama Guard)
73 playbooks
IdentityIAM Identity CenterEntra IDKeycloak, or your existing Active Directory
80 playbooks
Secrets and keysAWS Secrets Manager, AWS KMSKey VaultOpenBao or HashiCorp Vault; an HSM
80 playbooks
Data governanceAmazon Macie, Amazon SageMaker Catalog (built on DataZone)Microsoft PurviewYour existing data governance tooling
69 playbooks
UK data residencyIONOS AI Model Hub runs in German data centres: EU, not UK, residency.eu-west-2 (London)UK South / UK WestYour own UK data centre, or a UK or EU providerAll of them
Operations and people
Monitoring and auditAmazon CloudWatch, AWS CloudTrailAzure Monitor, Log AnalyticsPrometheus, Grafana, OpenTelemetry
80 playbooks
Human reviewAmazon A2I closed to new customers on 30 July 2026. People review where they already work.In the existing workbench, or a custom review screenIn the existing workbench, or Power AppsIn the existing workbench
60 playbooks

Foundation models

Models and AI
AWS
Amazon Bedrock
Azure
Microsoft Foundry (formerly Azure AI Foundry)
Sovereign / on-prem
Open-weight models served with vLLM on your own GPUs, or IONOS AI Model Hub

Both clouds offer a choice of models, including Claude. Check each model is offered in your UK region.

79 playbooks

Agents

Models and AI
AWS
Amazon Bedrock AgentCore
Azure
Foundry Agent Service
Sovereign / on-prem
An open-source agent framework (e.g. LangGraph) on Kubernetes

The original Bedrock Agents (now Agents Classic) closed to new customers on 30 July 2026.

76 playbooks

Retrieval and search

Models and AI
AWS
Bedrock Knowledge Bases, Amazon OpenSearch Service
Azure
Foundry IQ (built on Azure AI Search)
Sovereign / on-prem
OpenSearch, or PostgreSQL with pgvector

Amazon Kendra closed to new customers on 30 July 2026.

60 playbooks

Document AI

Models and AI
AWS
Amazon Textract, Bedrock Data Automation
Azure
Azure Content Understanding (includes Document Intelligence)
Sovereign / on-prem
Open-source parsing (e.g. Docling) plus an open-weight vision model

In London, Bedrock Data Automation processes requests in London only (AWS documentation, checked 9 November 2026).

40 playbooks

Speech

Models and AI
AWS
Amazon Transcribe, Amazon Polly
Azure
Azure Speech in Foundry Tools
Sovereign / on-prem
Open-weight speech models (e.g. Whisper)

Speech-to-speech models are newer and not offered in every UK region yet.

Vision

Models and AI
AWS
Multimodal models on Bedrock, Bedrock Data Automation, Amazon Rekognition
Azure
Multimodal models in Microsoft Foundry, Azure Content Understanding
Sovereign / on-prem
Open-weight vision-language models

Azure Vision Image Analysis and Custom Vision retire on 25 September 2028. Lookout for Vision has ended.

Custom ML

Models and AI
AWS
Amazon SageMaker AI
Azure
Azure Machine Learning
Sovereign / on-prem
MLflow and Kubeflow on Kubernetes

SageMaker Model Monitor, Clarify and Ground Truth closed to new customers on 30 July 2026.

35 playbooks

Workflow

Integration and orchestration
AWS
AWS Step Functions
Azure
Logic Apps, Durable Functions
Sovereign / on-prem
Temporal, or n8n
80 playbooks

Events and queues

Integration and orchestration
AWS
Amazon EventBridge, SQS, SNS
Azure
Event Grid, Service Bus
Sovereign / on-prem
Apache Kafka, RabbitMQ
77 playbooks

Streaming

Integration and orchestration
AWS
Amazon Kinesis Data Streams, Amazon MSK
Azure
Event Hubs
Sovereign / on-prem
Apache Kafka

API layer

Integration and orchestration
AWS
Amazon API Gateway
Azure
Azure API Management
Sovereign / on-prem
Kong, or your existing API gateway

If you already run an integration platform, reuse it.

75 playbooks

Serverless functions and tools

Integration and orchestration
AWS
AWS Lambda
Azure
Azure Functions
Sovereign / on-prem
Knative or OpenFaaS on Kubernetes

Agent tools are usually small functions like these.

25 playbooks

Containers and Kubernetes

Integration and orchestration
AWS
Amazon EKS, Amazon ECS
Azure
AKS, Azure Container Apps
Sovereign / on-prem
Kubernetes on-prem (e.g. OpenShift, Rancher), or IONOS Managed Kubernetes

Object and file storage

Data
AWS
Amazon S3 (with Object Lock for evidence)
Azure
Blob Storage (with immutable storage)
Sovereign / on-prem
Ceph, or IONOS S3 Object Storage
66 playbooks

Data lake and warehouse

Data
AWS
Amazon S3, AWS Glue, Amazon Redshift, Amazon Athena
Azure
Azure Data Lake Storage, Microsoft Fabric
Sovereign / on-prem
Ceph or IONOS S3 Object Storage; PostgreSQL or your existing warehouse

New Azure analytics work usually starts in Microsoft Fabric.

25 playbooks

Guardrails

Security and governance
AWS
Bedrock Guardrails
Azure
Foundry guardrails (Azure AI Content Safety)
Sovereign / on-prem
Open-source guardrails (e.g. NeMo Guardrails, Llama Guard)

Foundry guardrails use Azure AI Content Safety to detect harmful content and prompt attacks.

73 playbooks

Identity

Security and governance
AWS
IAM Identity Center
Azure
Entra ID
Sovereign / on-prem
Keycloak, or your existing Active Directory
80 playbooks

Secrets and keys

Security and governance
AWS
AWS Secrets Manager, AWS KMS
Azure
Key Vault
Sovereign / on-prem
OpenBao or HashiCorp Vault; an HSM
80 playbooks

Data governance

Security and governance
AWS
Amazon Macie, Amazon SageMaker Catalog (built on DataZone)
Azure
Microsoft Purview
Sovereign / on-prem
Your existing data governance tooling
69 playbooks

UK data residency

Security and governance
AWS
eu-west-2 (London)
Azure
UK South / UK West
Sovereign / on-prem
Your own UK data centre, or a UK or EU provider

IONOS AI Model Hub runs in German data centres: EU, not UK, residency.

All of them

Monitoring and audit

Operations and people
AWS
Amazon CloudWatch, AWS CloudTrail
Azure
Azure Monitor, Log Analytics
Sovereign / on-prem
Prometheus, Grafana, OpenTelemetry
80 playbooks

Human review

Operations and people
AWS
In the existing workbench, or a custom review screen
Azure
In the existing workbench, or Power Apps
Sovereign / on-prem
In the existing workbench

Amazon A2I closed to new customers on 30 July 2026. People review where they already work.

60 playbooks

Sovereign / on-prem means open, portable components you can run in your own data centre or with a UK or European provider; IONOS is shown as one example, and others exist. What sovereign cloud means →

Map your estate onto these.

Mapping your current platforms and systems onto these services is usually a short exercise, and it tells you what you already have. Let's talk it through.

Sam Naseem
Sam NaseemBirmingham, UK · UK & Europe
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