Reference

UK regulation map

The rules every AI design has to respect, then what each sector's regulators expect. Written for delivery teams, not lawyers: what it means for the design.

A design guide, not legal advice. Rules change; check the current position with your compliance team and the regulator before you commit. Checked on 9 November 2026.

Applies everywhere

Cross-sector rules

These apply whatever your sector. Start here, then read your sector below.

ICO

UK GDPR and the Data Protection Act 2018, as amended by the Data (Use and Access) Act 2025

What it means for AI design

Know your lawful basis, keep personal data out of prompts and logs that don't need it, and run a DPIA before high-risk processing. Since 5 February 2026, decisions made solely by automation that significantly affect people need safeguards: telling them, letting them make representations and contest the decision, and a route to a person. The strict limit now applies mainly where special category data is involved. Since 19 June 2026 people must also be able to complain easily about how their data is used: acknowledge each complaint within 30 days and respond without undue delay, and make sure any chat or voice agent routes such complaints to a person.

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ICO

Guidance on AI and data protection, and the coming code of practice on AI and automated decisions

What it means for AI design

Build fairness testing, accuracy checks and plain-English explanations in from the start, and keep the records the ICO would ask to see. Regulations in force since 12 May 2026 (SI 2026/425) require the ICO to write a statutory code on AI and automated decisions, so design for meaningful human review now rather than retrofitting it.

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ICO

PECR, as amended by the Data (Use and Access) Act 2025

What it means for AI design

Marketing written or personalised by AI still needs consent, or the soft opt-in, before it goes by email, text or phone. Keep service messages free of offers. The Act raised PECR fines to UK GDPR levels.

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NCSC and DCMS

Guidelines for secure AI system development (2023) and the AI Cyber Security Code of Practice (January 2025)

What it means for AI design

Threat-model the AI like any other system, including prompt injection, poisoned data and the model supply chain. Give every agent tool the least privilege it needs, log every action, and plan how models and data are retired securely.

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EHRC

Equality Act 2010, and the Public Sector Equality Duty (section 149)

What it means for AI design

Test outcomes across protected characteristics before go-live and keep monitoring after, including proxies such as postcode or name. Make reasonable adjustments, which usually means there is always a route to a person. Public bodies must also show due regard to equality, usually through an equality impact assessment.

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CMA

Consumer law and AI agents: the DMCC Act 2024 and "Complying with consumer law when using AI agents" (9 March 2026, updated 30 October 2026)

What it means for AI design

A business is responsible for what its AI agent says and does, as it is for an employee, even when a vendor built the agent. Tell customers when they are dealing with AI, stop the agent misleading or pressuring them, and test and monitor it against consumer law.

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European Commission

EU AI Act, for UK organisations serving EU customers

What it means for AI design

It applies when an AI system is placed on the EU market or its output is used in the EU. Transparency duties for chatbots and AI-generated content have applied since 2 August 2026. Under the Digital Omnibus (Regulation (EU) 2026/1744), Annex III high-risk duties, such as credit scoring of individuals, recruitment and life and health insurance pricing, start on 2 December 2027, and Annex I product duties on 2 August 2028.

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Financial services and payments

FCAPRAPSRHM TreasuryICO
  • Consumer Duty (PRIN 2A) and vulnerable customers (FG21/1)

    Every AI-assisted outcome has to be fair and explainable. A decline or delay needs a plain-English reason and a route to a person, and outcomes are monitored by customer group, including customers in vulnerable circumstances.

  • Critical third parties regime (designations from July 2026)

    HM Treasury has designated large cloud and technology providers as critical third parties (SI 2026/777), so the Bank of England, PRA and FCA oversee the services they provide to financial firms. That doesn't move your accountability: map which important business services rely on which cloud AI services, and keep exit and fallback plans tested.

  • SM&CR and SYSC

    A named senior manager owns each AI-supported process. Keep a clear record of what the AI does, what it can't do and how its quality is measured.

  • PRA SS1/23: model risk management (banks)

    AI and machine learning models go in the model inventory, are tiered by risk, validated independently and monitored for drift.

  • Money Laundering Regulations 2017 and JMLSG guidance

    The AI gathers evidence and drafts. A person confirms due diligence outcomes and possible sanctions matches, and the AI never files or drafts anything that could tip off a customer. The rules sit in a versioned rule set owned by financial crime, not in a prompt.

  • PSR APP scam reimbursement (moving to the FCA)

    Fraud models inform a person's decision to delay a payment or reimburse a claim. Claims are normally decided within 5 business days, or up to 35 if the clock is stopped, so the design keeps evidence ready for the investigator.

Insurance

FCAPRAICO
  • Consumer Duty (PRIN 2A)

    Claims and renewal AI must lead to fair value and good outcomes. AI can speed claims up, but a person makes every decline.

  • ICOBS 8: claims handling

    Claims are handled promptly and fairly. Claims handling is an FCA supervisory priority in 2026, so measure time to settle and outcome quality by customer group, not just throughput.

  • ICOBS 6B: pricing practices (PS21/5)

    A renewal price can't be higher than the equivalent new business price. Pricing models need monitoring and evidence for the annual attestation a senior manager signs.

  • PRA SS2/21 outsourcing and third-party risk, and operational resilience (SS1/21, SYSC 15A)

    Cloud and AI providers can be material outsourcing. Keep exit plans, audit rights and a tested fallback for each important business service the AI supports.

  • Equality Act 2010, Schedule 3 Part 5

    Age and disability can only shape pricing or underwriting where it's based on relevant information from a reliable source. Test models for proxies as well.

Healthcare and the NHS

NHS EnglandMHRACQCNational Data GuardianICO
  • DCB0129 and DCB0160 clinical safety

    Any AI that touches patient care needs a clinical safety officer, a hazard log and a safety case, from the supplier (DCB0129) and from the organisation that deploys it (DCB0160).

  • MHRA: software and AI as a medical device

    If the AI is intended to support diagnosis or treatment, it may be a medical device. The MHRA said on 29 July 2026 that ambient tools that only transcribe, summarise or draft for a clinician to review are generally not.

  • NHS England guidance on AI-enabled ambient scribing

    Patients are told and can say no, and the clinician reviews every note before it goes into the record.

  • DSPT, DTAC and the Caldicott principles

    Suppliers meet the Data Security and Protection Toolkit and the Digital Technology Assessment Criteria. Use the minimum patient data needed and respect the national data opt-out where it applies.

  • CQC fundamental standards (health and adult social care)

    Providers stay accountable for safe care and good governance. In social care, AI can draft notes and spot patterns in incidents, but staff decide on safeguarding referrals and CQC notifications.

Public sector and government

GDSCabinet OfficeICOEHRC
  • Algorithmic Transparency Recording Standard (ATRS)

    Central government departments and in-scope arm's-length bodies publish a record for tools that significantly influence decisions or interact with the public. Councils can publish voluntarily. Design so the record is easy to keep current.

  • Public Sector Equality Duty (Equality Act 2010, s149)

    An equality impact assessment before launch, and outcomes monitored after, by protected characteristic where you can.

  • GDS Service Standard and the AI Playbook for the UK Government

    Meaningful human control, the right tool for the job, and openness. Service assessments treat the AI like any other part of the service.

  • Freedom of Information Act 2000 and the Environmental Information Regulations 2004

    Prompts, outputs and decision records can be requested. Keep them findable, and retain them on the same schedule as other records.

  • UK GDPR automated decisions (as amended by the Data (Use and Access) Act 2025)

    Casework, benefits and grants decisions with significant effects need the safeguards. The AI prepares the case; a caseworker decides.

Retail, wholesale and e-commerce

CMATrading StandardsOPSSGCAICO
  • DMCC Act 2024 and the CMA's guidance on AI agents

    Product content and agent answers must not mislead, and fake reviews are banned. You are responsible for what your agent says, so test it before launch and keep monitoring.

  • Consumer Rights Act 2015 and Consumer Contracts Regulations 2013

    An agent must never talk a customer out of their statutory rights to a refund, repair or cancellation. Put the rights in rules the agent can't override; the AI explains them.

  • PCI DSS v4.0.1

    Keep card data out of the AI entirely. Payments go through a separate compliant flow, and transcripts and logs are masked.

  • Product safety (General Product Safety Regulations 2005 and the Product Regulation and Metrology Act 2025)

    AI-written listings take safety, allergen and energy information from the product record, never from the model, and a person approves new or changed claims.

  • Groceries Supply Code of Practice (designated grocers)

    Forecasts shared with suppliers must be prepared in good faith and with due care. Document how the forecasting model works and how a planner can override it.

Manufacturing

HSEOPSSNCSCICO
  • PUWER 1998 and statutory examinations

    Predictive maintenance informs planning but doesn't replace required inspections. A competent person decides whether equipment is safe to use.

  • Product safety, UKCA and CE marking

    Vision inspection is part of your quality system. Record what was inspected, by which model version, and what a person overrode.

  • NCSC secure connectivity principles for operational technology (January 2026) and IEC 62443

    AI that reads from the plant does it through segmented connections, one-way where possible. A cloud agent never writes directly to a control system.

  • EU Machinery Regulation 2023/1230 (from 20 January 2027)

    Machinery with self-learning safety functions faces stricter assessment and cyber security requirements. Great Britain will keep recognising CE-marked machinery that meets it.

  • ICO guidance on monitoring workers

    Cameras on a line also see people. Tell staff, minimise and blur what you keep, and run a DPIA.

Energy and utilities

OfgemOfwatDESNZHSEICO
  • NIS Regulations 2018 (and the Cyber Security and Resilience Bill)

    Operators of essential services in energy and water must secure the systems they rely on, including AI that touches operational systems, and report incidents. For downstream gas and electricity, DESNZ and Ofgem are the joint competent authority. The Bill brings managed service providers into scope and tightens reporting.

  • Ofgem Standards of Conduct, back-billing and smart metering rules

    Customers must be treated fairly and given clear information. Suppliers generally can't back-bill domestic and microbusiness customers for energy used more than 12 months before a correct bill, and since May 2026 they must take all reasonable steps to restore a smart meter to smart mode within 90 days. Billing exceptions need fixing quickly, against fixed clocks the AI can't move.

  • Priority Services Register

    AI can spot signs that a customer needs extra help and suggest a referral. A trained person speaks to the customer and records their needs.

  • Ofwat performance commitments on leakage

    Leak detection models should show measurable progress against leakage commitments, with evidence you can audit. The government plans to replace Ofwat with a single water regulator; Ofwat stays in place until then.

  • Health and Safety at Work etc. Act 1974: safe systems of work

    A field engineer assistant answers from approved procedures. It never overrides a permit to work or safe isolation.

Logistics and transport

HMRCDVSAHSEOfcomICO
  • HMRC Customs Declaration Service

    The declarant stays liable for what's declared. The AI drafts classifications and declarations from documents; a person checks and submits.

  • Consumer Rights Act 2015, sections 28 and 29

    Goods stay at the trader's risk until the customer has them. Proactive delay messages help, but they don't change the customer's rights.

  • Drivers' hours and tachograph rules (DVSA)

    Re-planning to recover a delay can never push a driver over their hours. Hours rules are hard limits in the optimiser.

  • ICO monitoring workers guidance and HSE manual handling rules

    Pick and route optimisation uses worker data. Tell staff, minimise what you keep, and build manual handling limits into the model.

  • PECR: service messages, not marketing

    Delivery updates are service messages. Keep offers out of them unless the customer has agreed to marketing.

Telecoms

OfcomDCMSNCSCICO
  • Ofcom General Conditions C4 (complaints) and C5 (vulnerable customers)

    Complaints stay easy to make and follow the provider's approved code, with access to free dispute resolution. AI should help identify customers in vulnerable circumstances, never steer them away from help.

  • Ofcom General Condition C1: contract information and notices

    End-of-contract and annual best-tariff notices come from billing on fixed dates, never from a model. Since 17 January 2025, in-contract price rises must be set out in pounds and pence. AI-drafted retention offers must match these terms.

  • Telecommunications (Security) Act 2021 and the Telecommunications Security Code of Practice (version 1.1, July 2026)

    Network AI that can change configuration is a privileged access path. Threat-model it, limit it to approved actions, and keep a person in the loop for changes to the network's management plane.

  • UK GDPR profiling and PECR

    Churn models are profiling, so say so in your privacy information. Retention offers sent by email or text need marketing consent or the soft opt-in.

Education

DfEOfSJCQICO
  • DfE Generative AI: product safety standards (updated 19 January 2026)

    AI tools used by pupils and staff should meet the DfE's standards on filtering, monitoring, security and privacy. Ask suppliers to show how they meet each one.

  • Keeping Children Safe in Education

    Safeguarding is never left to an AI to judge. Any concern goes straight to the designated safeguarding lead.

  • ICO Children's code

    Services likely to be used by children start with high privacy settings: minimal data, profiling off by default, and no nudges to share more.

  • OfS conditions of registration (including B3 student outcomes and consumer protection)

    Early-warning models prompt a conversation with staff; they never decide progression. Admissions and enquiry assistants give accurate, complete information, in line with consumer law. The OfS consulted in 2026 on a new condition on treating students fairly to replace C1 and C3; check which applies to you.

  • JCQ guidance on AI use in assessments (updated September 2026)

    Treat an AI detector's score as a reason to look closer, not as evidence on its own. Concerns go through the centre's malpractice process.

Property, construction and housing

Building Safety RegulatorRegulator of Social HousingHousing OmbudsmanHSEMHCLG
  • Building Safety Act 2022: gateways and the golden thread

    For higher-risk buildings, the golden thread must be accurate, accessible and kept up to date. AI can extract and link information, but the accountable person signs off what goes in. The Building Safety Regulator has been a standalone body under MHCLG since 27 January 2026.

  • Awaab's Law (Social Housing (Regulation) Act 2023)

    Social landlords must investigate and fix damp and mould and emergency hazards within fixed timescales, extending to more hazards from 30 November 2026. AI can triage and predict, but every report starts the clock, so nothing waits on a model.

  • Regulator of Social Housing consumer standards

    Landlords need accurate data on the condition of every home and must treat tenants fairly. Risk models feed the stock condition plan and the repairs queue; they don't decide who gets help.

  • Housing Ombudsman Complaint Handling Code

    AI can draft complaint responses, but the landlord stays accountable for the outcome and must meet the Code's timescales.

  • CDM Regulations 2015

    Site safety monitoring supports the principal contractor's duties; it doesn't replace them. Cameras capture workers, so tell them and keep only what you need.

Pharma and life sciences

MHRAHRAICO
  • Pharmacovigilance (Human Medicines Regulations 2012 and MHRA good pharmacovigilance practice)

    Every possible adverse event has to be captured and assessed on time. AI can extract and code reports, but it never discards one, and a qualified person reviews seriousness and causality.

  • MHRA GxP data integrity guidance and computerised system validation (GAMP 5)

    Data must be attributable, legible, contemporaneous, original and accurate (ALCOA+). Validate the AI for its intended use and keep a full audit trail.

  • EU GMP Annex 11 and draft Annex 22 on AI (for sites supplying the EU or following PIC/S)

    The 2025 draft of Annex 22 expects a documented AI lifecycle, performance monitoring and change control, and says large language models shouldn't be used in critical GMP applications. Keep AI in deviation and CAPA work advisory, with a person deciding.

  • UK clinical trials regulations (amended, in force 28 April 2026) and ICH GCP

    The sponsor stays responsible for trial documents and data. AI-drafted documents are reviewed and version-controlled before use.

Charities and not-for-profit

Charity CommissionFundraising RegulatorHMRCICO
  • Trustees' duties and serious incident reporting (Charity Commission)

    Trustees stay responsible for decisions made with AI. Serious incidents, including safeguarding incidents and data breaches, are reported to the Commission promptly, and a person makes that call.

  • Code of Fundraising Practice (in effect since 1 November 2025)

    AI-written appeals and supporter messages must be legal, open, honest and respectful, with extra care for people who may be in vulnerable circumstances.

  • HMRC Gift Aid rules

    Every claim needs a valid declaration. AI can match donations to declarations and flag gaps, but it never creates a declaration.

  • PECR soft opt-in for charities (since 5 February 2026)

    Charities can now email or text supporters who showed interest in their cause without asking for consent first, as long as people can opt out when their details are collected and in every message. Keep that opt-out in every AI-drafted message.

  • Charities SORP 2026 (periods starting on or after 1 January 2026)

    Impact figures drawn from case notes by AI must be accurate and traceable to the records behind them.

Pharmacy and medicines supply

MHRAGPhCNHS EnglandNHSBSAHome Office
  • Good Distribution Practice and the wholesale dealer's licence (WDA(H))

    AI in ordering, allocation and cold chain keeps the Responsible Person in control, with full traceability and validated systems.

  • GPhC standards, including guidance on pharmacy services at a distance (February 2025)

    A pharmacist stays accountable for every clinical check. Online services need identity and suitability checks that AI can support but not replace.

  • Pharmacy First service specification and DCB0129 / DCB0160

    Decision support follows the NHS clinical pathways and has a clinical safety case. The pharmacist decides and records.

  • Misuse of Drugs Regulations 2001

    Controlled drug orders need the right licence and paperwork. An ordering agent can't skip or waive a check.

  • Drug Tariff and NHSBSA claims

    Claims must match what was supplied. AI can reconcile and flag; people submit.

Functions every sector has

ICOEHRCNCSCHome OfficeHMRC
  • Equality Act 2010 and UK GDPR in recruitment

    Screening tools must be tested for bias and explainable to candidates. The ICO's 2024 audit findings on AI recruitment tools set clear expectations: minimise data, don't infer protected characteristics, and let people challenge outcomes.

  • Right to work checks (Home Office employer's guide)

    An onboarding assistant can guide the process, but checks follow the prescribed methods, including certified digital verification services, and a person confirms the result.

  • Making Tax Digital for VAT, and mandatory e-invoicing from 1 April 2029

    Invoice processing keeps a digital trail from the source document to the VAT return. From April 2029, VAT invoices between UK VAT-registered businesses move to e-invoices exchanged over Peppol.

  • Economic Crime and Corporate Transparency Act 2023 (failure to prevent fraud) and the Modern Slavery Act 2015

    Large organisations need reasonable procedures to prevent fraud, and supply chain checks. AI-assisted supplier and payment controls are part of those procedures, so keep them documented and tested.

  • NCSC Cyber Essentials and the Cyber Assessment Framework

    Service desk and security agents get least-privilege access and full logging. Resetting credentials, granting access or isolating a machine needs a person's approval.

Sources, checked 9 November 2026

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Sam NaseemBirmingham, UK · UK & Europe
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